Zappos.com started out on-line over ten years ago strictly selling shoes. They have grown by leaps and bounds since then and are now owned by amazon.com. The greatest marketing tool they use is to offer free shipping for both sales and for returns. That removes any qualms you may have about buying a pair of shoes over the internet, without the benefit of trying them on. Once I had to return some shoes I purchased from zappos because there was a big black mark on them that wouldn’t come off. When I called customer service, the agent was arranging to put another pair of shoes in the mail to me as I was returning the damaged pair. I received the new pair the very next day! Great customer service.
Zappos has now grown to sell so much more than shoes, but with the same marketing strategy. It sells clothing for men, women, and children, purses, watches, sunglasses, housewares, etc., which are all name brand products.