I picked up E.L.F. (Eyes, Lip, Face – love the brand name) lip exfoliator from Target a few months ago. At first I didn’t think I liked it, but figured it was only $3, so I wasn’t too upset. Then I realized it’s not really a lip scrub, which is what I was using it as. And. That. Hurt. My. Lips. I was sort of applying it hard, like a scrub, which I don’t think is the way to use it, because the product itself is hard and course. Once I just started using it as night like a lip balm I started liking it. If I hadn’t gotten good results regardless of how I was applying it originally, I wouldn’t have kept it up. But I did, and realized ,as with most things, less is more. So apply like lip balm, leave it on overnight, and soft kissable lippies!